\relax 
\providecommand\zref@newlabel[2]{}
\providecommand\hyper@newdestlabel[2]{}
\citation{choi2020online}
\citation{yuan2014survey}
\zref@newlabel{zref@2}{\abspage{9}\page{2}\pagevalue{2}}
\@writefile{toc}{\contentsline {chapter}{فصل\nobreakspace  {}\numberline {1}مقدمه}{2}{chapter.1}}
\@writefile{lof}{\addvspace {10\p@ }}
\@writefile{lot}{\addvspace {10\p@ }}
\newlabel{Chap:Chap1}{{1}{2}{مقدمه}{chapter.1}{}}
\zref@newlabel{footdir@10}{\abspage{9}}
\zref@newlabel{zref@6}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@8}{\abspage{9}}
\zref@newlabel{zref@5}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@6}{\abspage{9}}
\zref@newlabel{zref@4}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@4}{\abspage{9}}
\zref@newlabel{zref@3}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@14}{\abspage{9}}
\zref@newlabel{zref@8}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@12}{\abspage{9}}
\zref@newlabel{zref@7}{\abspage{9}\page{2}\pagevalue{2}}
\zref@newlabel{footdir@18}{\abspage{9}}
\zref@newlabel{footdir@5}{\abspage{9}}
\zref@newlabel{footdir@7}{\abspage{9}}
\zref@newlabel{footdir@9}{\abspage{9}}
\zref@newlabel{footdir@11}{\abspage{9}}
\zref@newlabel{footdir@13}{\abspage{9}}
\zref@newlabel{footdir@15}{\abspage{9}}
\@writefile{toc}{\contentsline {section}{\numberline {1-1}معرفی انواع معاملات در تبلیغات نمایشی}{3}{section.1.1}}
\zref@newlabel{footdir@16}{\abspage{10}}
\zref@newlabel{zref@9}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@19}{\abspage{10}}
\zref@newlabel{zref@10}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@21}{\abspage{10}}
\zref@newlabel{zref@11}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@25}{\abspage{10}}
\zref@newlabel{zref@13}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@23}{\abspage{10}}
\zref@newlabel{zref@12}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@27}{\abspage{10}}
\zref@newlabel{zref@14}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@29}{\abspage{10}}
\zref@newlabel{zref@15}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@31}{\abspage{10}}
\zref@newlabel{zref@16}{\abspage{10}\page{3}\pagevalue{3}}
\zref@newlabel{footdir@33}{\abspage{10}}
\zref@newlabel{footdir@17}{\abspage{10}}
\zref@newlabel{footdir@20}{\abspage{10}}
\zref@newlabel{footdir@22}{\abspage{10}}
\zref@newlabel{footdir@24}{\abspage{10}}
\zref@newlabel{footdir@26}{\abspage{10}}
\zref@newlabel{footdir@28}{\abspage{10}}
\zref@newlabel{footdir@30}{\abspage{10}}
\zref@newlabel{footdir@32}{\abspage{10}}
\citation{yuan2014survey}
\zref@newlabel{footdir@34}{\abspage{11}}
\zref@newlabel{zref@17}{\abspage{11}\page{4}\pagevalue{4}}
\zref@newlabel{footdir@36}{\abspage{11}}
\zref@newlabel{zref@18}{\abspage{11}\page{4}\pagevalue{4}}
\zref@newlabel{footdir@38}{\abspage{11}}
\zref@newlabel{zref@19}{\abspage{11}\page{4}\pagevalue{4}}
\zref@newlabel{footdir@40}{\abspage{11}}
\zref@newlabel{zref@20}{\abspage{11}\page{4}\pagevalue{4}}
\zref@newlabel{footdir@42}{\abspage{11}}
\zref@newlabel{footdir@35}{\abspage{11}}
\zref@newlabel{footdir@37}{\abspage{11}}
\zref@newlabel{footdir@39}{\abspage{11}}
\zref@newlabel{footdir@41}{\abspage{11}}
\@writefile{toc}{\contentsline {section}{\numberline {1-2}اجزا و نحوه‌ی اجرای مزایده‌های بلادرنگ}{5}{section.1.2}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-1}کاربر}{5}{subsection.1.2.1}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-2}ناشر}{5}{subsection.1.2.2}}
\zref@newlabel{footdir@43}{\abspage{12}}
\zref@newlabel{zref@21}{\abspage{12}\page{5}\pagevalue{5}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-3}سکوی سمت تامین}{5}{subsection.1.2.3}}
\zref@newlabel{footdir@45}{\abspage{12}}
\zref@newlabel{zref@22}{\abspage{12}\page{5}\pagevalue{5}}
\zref@newlabel{footdir@51}{\abspage{12}}
\zref@newlabel{footdir@44}{\abspage{12}}
\zref@newlabel{footdir@46}{\abspage{12}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-4}سکوی سمت نیاز}{6}{subsection.1.2.4}}
\zref@newlabel{footdir@47}{\abspage{13}}
\zref@newlabel{zref@23}{\abspage{13}\page{6}\pagevalue{6}}
\zref@newlabel{footdir@49}{\abspage{13}}
\zref@newlabel{zref@24}{\abspage{13}\page{6}\pagevalue{6}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-5}تبلیغ کننده}{6}{subsection.1.2.5}}
\zref@newlabel{footdir@52}{\abspage{13}}
\zref@newlabel{zref@25}{\abspage{13}\page{6}\pagevalue{6}}
\@writefile{toc}{\contentsline {subsection}{\numberline {1-2-6}اجرای فرآیند مزایده‌های بلادرنگ}{6}{subsection.1.2.6}}
\zref@newlabel{footdir@54}{\abspage{13}}
\zref@newlabel{zref@26}{\abspage{13}\page{6}\pagevalue{6}}
\zref@newlabel{footdir@56}{\abspage{13}}
\zref@newlabel{zref@27}{\abspage{13}\page{6}\pagevalue{6}}
\zref@newlabel{footdir@58}{\abspage{13}}
\zref@newlabel{footdir@48}{\abspage{13}}
\zref@newlabel{footdir@50}{\abspage{13}}
\zref@newlabel{footdir@53}{\abspage{13}}
\zref@newlabel{footdir@55}{\abspage{13}}
\zref@newlabel{footdir@57}{\abspage{13}}
\citation{qin2019revenue}
\@writefile{lof}{\contentsline {figure}{\numberline {1-1}{\ignorespaces  فرآیند مزایده‌ی بلادرنگ \relax }}{7}{figure.caption.4}}
\providecommand*\caption@xref[2]{\@setref\relax\@undefined{#1}}
\newlabel{fig:rtb-process}{{1-1}{7}{فرآیند مزایده‌ی بلادرنگ \relax }{figure.caption.4}{}}
\zref@newlabel{footdir@59}{\abspage{14}}
\zref@newlabel{zref@28}{\abspage{14}\page{7}\pagevalue{7}}
\zref@newlabel{footdir@61}{\abspage{14}}
\zref@newlabel{zref@29}{\abspage{14}\page{7}\pagevalue{7}}
\zref@newlabel{footdir@63}{\abspage{14}}
\zref@newlabel{footdir@60}{\abspage{14}}
\zref@newlabel{footdir@62}{\abspage{14}}
\citation{reference/ml/LingS17}
\citation{pires2019high}
\citation{journals/eswa/LikaKH14}
\citation{DBLP:journals/corr/abs-1004-3732}
\@writefile{toc}{\contentsline {section}{\numberline {1-3}چالش‌ها}{8}{section.1.3}}
\zref@newlabel{footdir@64}{\abspage{15}}
\zref@newlabel{zref@30}{\abspage{15}\page{8}\pagevalue{8}}
\zref@newlabel{footdir@66}{\abspage{15}}
\zref@newlabel{zref@31}{\abspage{15}\page{8}\pagevalue{8}}
\zref@newlabel{footdir@68}{\abspage{15}}
\zref@newlabel{zref@32}{\abspage{15}\page{8}\pagevalue{8}}
\zref@newlabel{footdir@70}{\abspage{15}}
\zref@newlabel{zref@33}{\abspage{15}\page{8}\pagevalue{8}}
\zref@newlabel{footdir@72}{\abspage{15}}
\zref@newlabel{zref@34}{\abspage{15}\page{8}\pagevalue{8}}
\zref@newlabel{footdir@74}{\abspage{15}}
\zref@newlabel{footdir@65}{\abspage{15}}
\zref@newlabel{footdir@67}{\abspage{15}}
\zref@newlabel{footdir@69}{\abspage{15}}
\zref@newlabel{footdir@71}{\abspage{15}}
\zref@newlabel{footdir@73}{\abspage{15}}
\@writefile{toc}{\contentsline {section}{\numberline {1-4}هدف پژوهش}{9}{section.1.4}}
\@writefile{toc}{\contentsline {section}{\numberline {1-5}پرسش‌های اساسی پژوهش}{9}{section.1.5}}
\@writefile{toc}{\contentsline {section}{\numberline {1-6}ساختار رساله}{9}{section.1.6}}
\@setckpt{chap1}{
\setcounter{page}{10}
\setcounter{equation}{0}
\setcounter{enumi}{3}
\setcounter{enumii}{0}
\setcounter{enumiii}{0}
\setcounter{enumiv}{0}
\setcounter{footnote}{5}
\setcounter{mpfootnote}{0}
\setcounter{part}{0}
\setcounter{chapter}{1}
\setcounter{section}{6}
\setcounter{subsection}{0}
\setcounter{subsubsection}{0}
\setcounter{paragraph}{0}
\setcounter{subparagraph}{0}
\setcounter{figure}{1}
\setcounter{table}{0}
\setcounter{parentequation}{0}
\setcounter{ALC@unique}{0}
\setcounter{ALC@line}{0}
\setcounter{ALC@rem}{0}
\setcounter{ALC@depth}{0}
\setcounter{float@type}{8}
\setcounter{algorithm}{0}
\setcounter{ContinuedFloat}{0}
\setcounter{KVtest}{0}
\setcounter{subfigure}{0}
\setcounter{subfigure@save}{0}
\setcounter{lofdepth}{1}
\setcounter{subtable}{0}
\setcounter{subtable@save}{0}
\setcounter{lotdepth}{1}
\setcounter{pp@next@reset}{0}
\setcounter{zpage}{8}
\setcounter{@pps}{0}
\setcounter{@ppsavesec}{0}
\setcounter{@ppsaveapp}{0}
\setcounter{Item}{3}
\setcounter{Hfootnote}{33}
\setcounter{Hy@AnnotLevel}{0}
\setcounter{bookmark@seq@number}{13}
\setcounter{su@anzahl}{0}
\setcounter{LT@tables}{0}
\setcounter{LT@chunks}{0}
\setcounter{footdir@label}{74}
\setcounter{shadetheorem}{0}
\setcounter{section@level}{1}
}